WHY DO WE STILL USE TOOTHPASTE?

Probably because we've always done it that way.

Since childhood we have learnt that a toothpaste must be a paste, must foam, must have an intense flavour and must leave us with a particular sensation of freshness.
But rarely do we ask ourselves a much simpler question:

what does our mouth really need in order to clean the teeth?

A toothpaste is a complex formulation. In order to achieve and maintain over months its texture, appearance, foam, flavour and stability, it may need ingredients with very different functions.
Thickeners. Humectants. Surfactants. Flavourings. Preservatives. Colourings or opacifying agents, depending on the formula.
They can all serve a function within the product.

While we brush, we do not expose only the teeth.

And that is where BlancoDent began.
Not by asking ourselves what we could add to a toothpaste.
But what we could avoid adding without giving up proper oral hygiene.

More than 30 years of development behind a different formula.

WHEN WE STARTED ASKING QUESTIONS, WE FOUND MORE QUESTIONS

Do we need foam in order to clean?
Do we need a toothpaste to be white and opaque?
What happens with the ingredients that also come into contact with gums, tongue and mucosa?
Do we know everything we would like to know about an exposure that we repeat every day for years?
The scientific literature does not allow us to state that a conventional toothpaste is dangerous simply because it contains certain ingredients.
But nor are all the questions closed.
And we have made a very simple decision:

If an ingredient is not necessary for the formula we want, we prefer not to add it.

We do not want you to believe us because we say so.

We have gathered the studies, reviews and assessments from scientific bodies that explain why we are asking ourselves these questions.

But the fact that an ingredient serves a function in the formula does not necessarily mean that our mouth needs that function.

Blancodent's minerals
Blancodent's minerals
ESSENTIAL OILS
They contribute their aromatic characteristics to the formula.
MINERALS
The basis of the powder formula.

THE RESULT IS BLANCODENT

A powder toothpaste A CONCENTRATED FORMULA BY DESIGN developed with a very simple idea: to keep what our formula needs and to do without what it does not need.
Without turning it into a paste.
Without seeking foam for its own sake.
Without adding ingredients solely to give it the appearance we expect from a conventional toothpaste.
A different way of brushing your teeth. Not because it is different,

but because behind every ingredient we want to have a reason.
A combination of mineral ingredients and essential oils, selected to form a powder formula developed and refined over time.

WHAT'S INSIDE BLANCODENT?

HOW DO YOU USE BLANCODENT?

It is simpler than it looks.

1. Dry brush or barely moistened
2. Take a small amount with the bristles
3. Brush and rinse as usual
IN YOUR DAILY ROUTINE

DIFFERENT AT FIRST. NATURAL AFTERWARDS.

Using a toothpowder may feel different the first time. But the gesture is the usual one: take a small amount, brush, and rinse.
No complications. Just a different way of understanding the daily care of your mouth.

★★★★★ 4,8/5 on Trustpilot · 81 reviews

1. STEFANO — The change after use

"
A exceptional product. From the very first moment you have the feeling of being in the presence of something special. After about 2 months, the results are quite noticeable; it is difficult to think of going back to tube toothpaste."
Stefano — Trustpilot

2. KATIA SCARPANTE — Everyday experience

"
I have been using Blancodent for more than 6 months; I would never go back to conventional toothpaste. My mouth stays fresh with a very pleasant sensation."
Katia Scarpante — Trustpilot

3. CHRIS — The strong point

"
I have always suffered from gingivitis and bleeding, especially after every wash. Since I started using this product, my gums are grateful for it, as they no longer bleed and the inflammation has practically disappeared."
Chris — Trustpilot

WHAT PEOPLE WHO ALREADY USE BLANCODENT SAY

★★★★★

★★★★★

★★★★★

READY TO TRY IT?

DISCOVER BLANCODENT

IN YOUR DAILY ROUTINE

A SMALL AMOUNT IS ENOUGH
Blancodent is used in small quantities with each brushing. A 50g container allows for approximately 250 uses.
A 75ml tube allows for approximately 60 uses.
50g of Blancodent = 4 x 75ml Toothpast tubes
50g of Blancodent = 4 x 75ml Toothpast tubes