Who We Are

Innovation Products International srl has been developing and innovating products

in different sectors for more than 30 years, together with its technical team.

In the early 1990s, the company also began working in the field of oral hygiene,

registering several patents and developing products for the care of teeth and gums.

Blancodent was born from this experience, together with the Oralgum brand.

One of the first products developed was a toothbrush with soft rubber bristles,

which was patented and subsequently distributed in numerous countries across

Europe, Asia and the Americas.

Since then, Blancodent has come a long way. The project has evolved over the

years, while maintaining the same idea that inspired it from the beginning:

to seek different, simple ways of caring for oral hygiene.

Today marks the beginning of a new chapter. We have chosen to bring Blancodent

directly to consumers through online sales, reducing the number of intermediaries

involved in traditional distribution and allowing our products to reach those who

choose to use them directly from us.

Our history is part of who we are, but Blancodent continues to look to the future.

MORE THAN 30 YEARS OF HISTORY

1994

Blancodent/Oralgum is available in approximately 5,000 Italian

pharmacies.

1994

The Italian magazine Class places the Blancodent/Oralgum toothbrush

first in its ranking of toothbrush brands.

1995

First television advertising campaign on the Mediaset channels.

1995–1996

Advertising campaign in Corriere della Sera, one of Italy’s

leading newspapers, together with appearances in Mondadori Group

magazines including Starebene, Donna Moderna and Chi.

1996

Blancodent/Oralgum receives recognition in France for its

advertising campaign.

1996

Blancodent/Oralgum achieves a significant presence in the French

pharmacy market and, according to commercial data from the period,

becomes the highest-turnover toothbrush in the French pharmacy channel.

1997

The brand reaches numerous European countries, including France,

Spain, the United Kingdom, Germany, Portugal, Italy, Austria,

Switzerland and Belgium.

1998

Distribution to Italian pharmacies passes to Sixtus, a company

specialising in products for the sports sector.

1998

Television advertising campaign on La7.

1999

Blancodent also begins its commercial expansion in the United

States.

2000

The brand achieves significant visibility across the media and

press.

2000–2010

The products reach major retail chains, including Auchan,

Carrefour, Standa/Billa, Pam, Iper, Sidis, Coop, Grossmarket, Gigante,

Schlecker and Dimeglio.

A NEW CHAPTER FOR BLANCODENT

After more than three decades of history, Blancodent continues to

evolve. Today, we want to build on that experience and adapt it to a

more direct and modern way of reaching our customers.

A more natural smile for a cleaner world.