Who We Are

Innovation Products International srl is a company that has been working with its technical team for approximately 20 years on the study and innovation of new products. Over nearly two decades, numerous invention patents have been registered in various sectors. In the early 1990s, we registered several patents for dental health and smile beauty.

We were the first to patent the toothbrush with soft rubber bristles and to distribute it in several countries around the world: Asia, America, and Europe, under our brands BLANCODENT and ORALGUM in the early 1990s. The first thing that caught the attention of professionals and opened doors for us was the safety of this product, made from a material not very different from that of baby bottles.

There are many wonderful adventures that have accompanied Blancodent, but the most beautiful one is this: it always appears as a living novelty in motion toward new goals. Someone once said that the most beautiful thing is what you are experiencing right now — and we share that sentiment! At this moment, we are therefore focused on offering the new BLANCODENT line exclusively through direct deliveries to consumers.

It may be a difficult challenge, but conventional distribution, with all the intermediaries of wholesalers and stores, would have made this product at least four times more expensive than its current price. We need you to join us in this fantastic project: let's start changing the world from the small things, and we will all come out ahead! THE FUTURE AWAITS US, BUT IT BUILDS ON SOLID FOUNDATIONS OF SUCCESS.

1994 — Blancodent/Oralgum is already present in approximately 5,000 Italian pharmacies.

1994 — The magazine Class ranks it first among all toothbrush brands.

1995 — The first television campaign airs on the Mediaset networks.

1995/96 — First campaign in Italy's most important newspaper, Corriere della Sera.

1995/96 — First campaign in Mondadori magazines, Starebene, Donna Moderna, Chi, etc.

1996 — Wins first prize for best press communication in France.

1996 — Wins the challenge in France against the giants of oral hygiene, becoming the toothbrush that generates the highest revenue in French pharmacies.

1997 — Blancodent arrives in several European countries: France, Spain, England, Germany, Portugal, Italy, Austria, Switzerland, Belgium.

1998 — We had the honor, with our sporting spirit, of transferring distribution in Italian pharmacies to Sixtus, a leading company in the distribution of sports medicine products. It is often possible to see Sixtus's medical kit on the field during matches of Milan, Inter, Juventus, etc.

Television campaign on La7.

1999 — We also achieved significant revenue in the United States.

2000 — We reached an important milestone with approximately 60,000 instances of spontaneous (unpaid) press coverage speaking favorably about the product.

2000/2010 — During these years, we reached the most important multinational giants of mass retail: Auchan, Carrefour, Standa (Billa), Pam, Iper, Sidis, Coop, Grossmarket, Giante, Schlecker, Dimeglio, etc.

Smile with us! May Blancodent bring you smiles, health, and happiness